Building JAGOs website

More lovely feedback from more lovers of JAGOs

-----Original Message-----
From: Claire Parsons 
Sent: 26 October 2006 16:32
To: Tara Benson
Subject: Re: INDULGE

Hi Tara

I wasn't sure how to make any comments when I went over to the blog.  However, I just wanted to let you know that yes I do remember receiving the vanilla vodka cream sample, Jago.

I absolutely loved it.  I normally can't stand creamy drinks but this was so different.  Just a shame the sample bottle wasn't bigger!!!!!!

Regards

Claire

-----Original Message-----
From: Rose Ebdon
Sent: 09 November 2006 17:24
To: tara
Subject: RE: INDULGE

Dear Tara,

I loved the vanilla vodka cream! It’s incredibly smooth and is perfect poured over real vanilla icecream (Green & Blacks icecream, preferably).

I’m pleased to hear that everything is going well.

Best wishes,

Rose .

Some more comments

Some of the lovely people who received samples but couldn't access the blog have emailed their thoughts to me and have been kind enough to let me publish these for them... thank you all!

From Amanda Aderele: "I do not like Baileys but I remember that Jagos was nice and subtle... I really enjoyed it"

From Anneline Creamer (great name for a cream liqueur lover!): "I really enjoyed it... it was a tasty drink. I'm a big fan of Baileys, and being South African the stunning Amarula of course, but this drink tops both"

I'm soooo excited about getting these and the other comments - it's wonderful to be able to share what people think about JAGOs.

More soon... tee heeeee!

Aaargh! Technology Failure

OK, so I got about three-quarters of the way through emailing each person who received a sample, and my computer started making alarmingly loud noises (hoping it's just the fan and not the CPU or whatever, and will be calm and happy again soon).

So, having done the tried-and-tested Helpdesk routine ("Have you tried switching it off and on again?") and still unable to make Word or Outlook behave, I'm going to bed and will hope all is well in the morning. Otherwise Jo, our Finance Director, will kill me for not backing up often enough.

I'll finish the rest in the morning.

Hmmmm.

Night.

St Patrick's Day 2006

On March 17th 2006 we had the opportunity to ask several thousand people in the UK if they wanted to taste JAGOs. All they had to do was email [email protected] and tell us their name, address and date of birth. We had over 500 replies, which we were thrilled with, and ended up in email conversation with quite a few of them - which we really like.

This evening I'm going to email each person who received a little sample of JAGOs and ask them to come and read our blog and leave us their comments.

(As Philip will tell you, it has taken me a few weeks to be this brave!)

Dear samplers - anything you want to say about your impressions of the company and our drink is most welcome here. We especially would like to know if you actually bought a bottle with your voucher!

If you do find the time to post a comment, thank you!

Tara

Showtime

We did a gazillion consumer shows from launching JAGOs in the UK in October 2003, until March 2005. Everything from the BBC Good Food Show to the Covent Garden Food Lovers’ Fair and county equine events (horse folk drink quite a lot and appreciated our personal touch!) We did over 1.5 million tastings at these shows, and we got a lot of feedback from the people who tried JAGOs.

 

We do the BBC Good Food Show in Birmingham every year, by the way, so come and say hello to us and try some JAGOs.

 

We found that 1 in 8 people who tasted JAGOs bought a bottle there and then (an envied ‘conversion rate’ we discovered later from competition.)