I’ve come to our blog on JAGOs with a dubious curiosity – my colleagues and I are all natural communicators, but tend to talk rather than type our conversations. And bluntly, I spend long enough in front of my computer already – do I need to commit to doing more? So I’m going to blog from my mobile. I’ll be a lot less verbose once that’s figured out.
It’s an odd experience working out a brand in the wide open space of the blogosphere. It’s the sort of thing that almost always happens in private, as if developing a proposition is a bit of an illicit pastime. But developing JAGOs has been the oddest creative experience for the whole team anyway.
Most of the drinks we create at Blackwood Distillers have been born with a proposition that jumps out at us and is integral to the making of the product. Take our gin. We hand-pick the botanicals every summer, ergo it’s “hand-picked gin”, entirely the sum of us (the people in our business) plus Shetland (the place many of our gin botanicals come from).
JAGOs, for inexplicable reasons, was different.
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