PR

Apart from ad hoc ads, e-cards, and tastings at shows, it has been mainly PR that has begun to get us noticed. Sainsbury’s Magazine, The Scotsman, Scottish Field, The Herald, Drink Magazine, QX Magazine, Delicious, SLTN, Bartender, and a few others. The tricky bit was that question, “But what’s the hook?” I.e.: “apart from the fact it’s delicious, what else do you have to say about JAGOs?”

Hmmmm.