Opportunistic, moi?

For much of 2005 we were opportunistic with our marketing. Mostly we made friends with the editorial and advertising departments in our favourite magazines and newspapers, and when they had a late space to fill they knew they could call us and I’d work quickly to produce relevant material for them. So we all benefited – the magazines knew they could fill space with a well-produced advert and we knew that, although we couldn’t be strategic with our advertising, JAGOs could appear in magazines that we would normally only dream of.

This is how readers of Scarlet Magazine, Gay Times, New Icon, Hospitality Asia, Bad Idea, etc, got to see our ads.