Looking back, it’s bizarre we didn’t see the ‘The Fresh Cream Liqueur’ thing straight away with JAGOs, but we didn’t. Instead we got sidetracked by two facts: that that it tastes like alcoholic ice-cream, and that as soon as anyone tasted it they really wanted to buy it.
It really does taste like alcoholic ice-cream by the way, but we’re not allowed to say that in our marketing materials because of the Portman Code, to which we are signatories. Also, ‘tastes like alcoholic ice-cream’ turned out to be the longest creative cul-de-sac I’ve ever wandered down. How on earth do you communicate it if you’re not allowed to say it or imply it?
Seen as every one else is too shy and quiet to make a comment. it's time for the J man to loud his expression.
Yeah you know that it makes sense for alcoholic ice cream. it's the best and the way into the future. oh and yeah that Jago's stuff (sorry just joking) is perfect and excellently enjoyable.
Posted by: J man | October 26, 2006 at 11:42 AM