Trying to sort a clear form of words for our brand. Its a bit like meeting strangers at a party
Whats your name? Where are you from? What do you do? and during the conversation to answer these, you will form opinions about trust, value and likability. (the latter being the switch point between offering to get another drink or finding someone else 'you simply must speak to'
Bearing in mind food labelling legislation as well, lets look at the long hand;
"JAGOs is a fresh cream liqueur made with premium Scottish ingredients** (Premium Scottish vodka/Natural Vanilla/Scottish Cream. It is made and bottled on mainland Scotland. Its creation is a direct result of the unique group of people based in The Shetland Islands. It tastes of alcoholic vanilla ice cream, Everyone who tries it likes it."
2. Fresh Cream vodka Liqueur
3. Made in Scotland (by Blackwood Distillers)
4. Incredible tempting flavour
Trouble is there is so much more to say, about the cows and speed with which we process there cream. The awards the vodka has won in its own right. The ethos of this Shetland based company, loads in fact. But brevity breeds clarity. There are numerous theories on this but a good starting point comes via The Brand Autopsy blog which highlights John Maeda's "Laws of Simplicity"
“Simplicity and complexity need each other. The more complexity there is in the market, the more that something simpler stands out.” He continues by acknowledging the business benefits to ”…adopting a strategy of simplicity that will set your product apart.”
so: Fresh, Made in Scotland, You'll like it.