We did a gazillion consumer shows from launching JAGOs in the UK in October 2003, until March 2005. Everything from the BBC Good Food Show to the Covent Garden Food Lovers’ Fair and county equine events (horse folk drink quite a lot and appreciated our personal touch!) We did over 1.5 million tastings at these shows, and we got a lot of feedback from the people who tried JAGOs.
We do the BBC Good Food Show in Birmingham every year, by the way, so come and say hello to us and try some JAGOs.
We found that 1 in 8 people who tasted JAGOs bought a bottle there and then (an envied ‘conversion rate’ we discovered later from competition.)