Just received this from Alexandra Ennis... I love emails like this - cogent and intelligent.
I visited your site, and I found it an enjoyable read. The speech by your consultant friend was particularly interesting, and had some valid points - people do drink because they think they should, and are often not brave enough to put up their hand and say "actually I just don't like that, so I'll pass on the pub thanks!"
However, sometimes you do get the odd drink that you do really enjoy, or train yourself to like. For me this is Bacardi, which I started to drink when living in Mexico, and some other off-the-wall drinks from places I have lived - one is Ponche Caballero, a spanish brandy style drink, and moscatel.
I first came across Jago's at one of the show's i regularly attend - Ideal Home, House and Garden, Spirit of Christmas, one of those - and I tried a sample. I immediately bough a bottle for myself and another for my mother. My friend tried the drink at home, and although she can't normally stand creamy drinks (she hates Bailey's and Tia Lusso, whereas I always liked them) she fell for it hook line and sinker. You're on to a winner here. She described it as an alcoholic version of molten milky bar!
I think the winning points of Jago are its luxurious nature and great sweet taste. My worries as a woman who is always watching her weight is that it is also calorie filled, which is the main reason why I have trained myself not to like these creamy drinks so much! (You can thank weight-watchers for that! Maybe do some marketing with them to try and break down the barriers?!)
However, good luck with the product, it is a good one - don't overprice yourselves out of the market, but also don't down-market too much. If I see this drink as being associated with the classic "Essex girl" package, I will go off it - yes, I am a complete snob, for which I apologise! When out in public, I always choose my drink depending on the company I am in. With senior work colleagues for example, it will always be a good red wine or brandy etc. So long as the drink maintains a good image, I would be happy to have it at christmas time with this same crowd as well as at home or with friends.
Thanks for a great product! Can you do the same with whiskey, which I happen to hate?!