We are in the middle of designing some JAGOs branded shirts/apparel/bags. All themed around the cows. Would be really interested in peoples thoughts regarding drinks branded clothing. For me I thought the Jagermeister scarfs caught there intended audience pretty well. Having found that there is a general fondness for cows as icons, (over 5000 items here) we hope to produce a range wearable both behind a bar and stylish poised in front of it. Hopefully with some of the wit and energy of this lot from Chicago.